The Waxing Witch Back to blog
Brazilian vs Hollywood: Which Is Better For Your Swimsuit?
The Waxing Witch 7 July 2026

Brazilian vs Hollywood: Which Is Better For Your Swimsuit?

As the sun begins its long, golden dance across the sky and the call of the waves grows louder, many of us start thinking about our summer "rituals." Whether you’re planning a moonlit dip in the sea or a bright afternoon lounging by the pool, feeling confident in your favorite swimsuit is a form of self-love.

At The Waxing Witch, we view hair removal not as a chore, but as a sacred act of reclaiming your skin. It’s about feeling empowered, relaxed, and ready to embrace the elements. But when you look at our menu, you might find yourself at a crossroads: Brazilian or Hollywood?

Choosing the right "spell" for your bikini area depends entirely on your personal style and the swimsuits you plan to rock this season. Let’s dive into the mysteries of intimate waxing so you can decide which path to take.

The Magic of Intimate Waxing: Brazilian vs Hollywood

If you’ve ever felt intimidated by the clinical, cold atmosphere of traditional salons, welcome home. Our studio in Nottingham is a judgment-free coven where your comfort is our highest priority. We use a highly technical approach to ensure your skin is treated with the respect it deserves, using only the finest Italwax products.

But first, let’s clear up the confusion between these two popular choices.

The Brazilian Wax: The Versatile Classic

A brazilian wax is for the person who wants to be perfectly neat but still likes a little bit of "character."

The Hollywood Wax: The Full Eclipse

A hollywood wax is the ultimate in smoothness. It is the choice for those who want a completely clear canvas.

Premium Italwax Luxury Gold Beads used for intimate waxing

Why We Use Italwax (And Why Your Skin Will Thank You)

You might have heard of other brands, but at The Waxing Witch, we have a strict allegiance to Italwax. In our experience, other brands simply don't compare to the skin-kind properties of Italwax.

For our intimate services, we primarily use Italwax Luxury Gold Beads. This isn't your average wax; it’s a professional-grade film wax that operates at a much lower temperature (around 38°C). This means it won't burn your delicate skin. Its high plasticity allows it to follow the unique curves of your body perfectly, grabbing even the shortest, coarsest hairs without sticking to the skin itself.

If you’re prone to redness or have sensitive skin, our Italwax formula is a game-changer. It’s far superior to products like Perron Rigot, as it’s designed to minimize pain and irritation while leaving you magically smooth. Check out our guide on why your hair growth cycle matters to understand how we time your sessions for the best results.

Matching Your Wax to Your Swimsuit

The choice often comes down to the "silhouette" of your summer wardrobe.

The High-Waisted Boho Look

If you love the vintage, high-waisted look, a brazilian wax is usually more than enough. Since the fabric covers more of the pubic mound, you can keep a little hair there while ensuring the legs and "underneath" are perfectly tidy.

The High-Leg 80s Vibe

High-leg swimsuits (the ones that sit high on the hip) are incredibly trendy right now, but they are also very revealing on the sides. For these, we often recommend a hollywood wax. When the fabric moves, you want to feel confident that everything is seamless. If you prefer a Brazilian, make sure to let us know so we can keep your "landing strip" narrow enough to stay hidden.

The Tiny Bikini or Thong

For the boldest beach-goers, the Hollywood is the only way to go. It offers total peace of mind, allowing you to focus on the sun and the salt without a second thought. If you're nervous about your first time going "full Hollywood," read our ultimate guide to your first Hollywood wax.

The Waxing Witch studio - a cozy, mystical environment for relaxation

Bikini Waxing Tips: Your Pre-Beach Ritual

To get the best results for your swimsuit season, you need more than just a great wax: you need a ritual.

1. Let it Grow (But Not Too Much)

For the Italwax to work its magic, the hair needs to be about the length of a grain of rice (around 5mm-1cm). If it’s too short, the wax can’t grip; if it’s too long, it can be slightly more uncomfortable.

2. Exfoliate 48 Hours Before

Gently scrub the area two days before your appointment. This lifts any trapped hairs and removes dead skin, ensuring the wax can grab the hair right from the root. However, don't exfoliate on the day of your wax: your skin needs its natural barrier!

3. Use the Right Elixirs

Before we start your treatment, we apply Italwax Full Body Pre-Wax Oil. This creates a protective shield between the wax and your skin, ensuring the hair comes out but the skin stays calm. It's one of our top secrets for a pain-free experience.

Italwax Pre-Wax Oil used to protect skin during the treatment

4. Respect the 24-Hour Rule

After your wax, your follicles are open and sensitive. Avoid swimming in chlorinated pools, salt water, or sunbathing for at least 24 to 48 hours. This prevents bacteria from entering the follicles and stops the sun from irritating the freshly waxed area.

Maintaining the Magic: Post-Wax Care

Once you’ve had your Brazilian or Hollywood, the work doesn't stop there. Summer heat and sweat can sometimes lead to ingrown hairs or irritation.

A flat lay of waxing ritual essentials including oil, crystals, and herbs

Ready to Step Into Your Power?

Whether you choose a Brazilian for a bit of mystery or a Hollywood for total freedom, the goal is the same: to feel at home in your body. At The Waxing Witch, we combine technical expertise with a soothing, witchy atmosphere to make sure you leave feeling like a goddess.

Don't wait until the last minute to book your summer ritual. Our slots fill up fast during swimsuit season! If you have sensitive skin and you're worried about how it might react, don't fret: we've got you covered. Is waxing bad for sensitive skin? Not when you're in our hands.

Book your appointment today and let’s get you swimsuit-ready.

Blessings and smooth skin,
Sammi (The Waxing Witch)